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Case Study - B2BClientOur client develops and supports accounting, HR/Payroll, fixed asset and business management software solutions for over a million small to mid-sized businesses and organizations in the U.S. Combined with its U.K. parent company, it is ranked among the top 10 software companies in the world by BusinessWeek Magazine. Objectives Our client wanted to provide its sales force with quality leads, thereby increasing their chances of conversion and revenues earned by the company. At the same time, they were also looking for a solution to bring down their cost of customer acquisition. The target audiences were people who were responsible for making the decision with respect to purchase of IT software/ hardware on behalf of their organization (usually Head Technology/ Director IT). Achievements a). Met 90 days deadline on Productivity (cost per lead) and Quality standards. In fact, the Productivity standards were met in an astounding 30 days period. b). Not only has Colwell & Salmon met all the SLA norms but has exceeded the clients expectations. Colwell & Salmon’s Productivity and Quality standards have surpassed those of other US based call centers used by the client for the same program. c). We have also achieved significant savings for our client by reducing the costs associated with training. |
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