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Case Study - B2C (Customer Acquisition)Project Objectives:Our client is a telecommunications company, which has strategic, tie-ups with leading networks such as AT&T Wireless, Cingular Wireless, Nextel Communications and T-Mobile USA. As with any customer acquisition program, the objective is increased revenue for our client. Process: As Colwell & Salmon has the options of various networks and plans, it is imperative for us to clearly establish each customer’s needs and circumstances. Based on it, we are able to select a plan from a basket of different plans and carriers and map it to the customer’s requirements. After which, we collect relevant information to enable our client to complete the financial transactions. Key Results: Our services have not only helped our client increase its customer base but by utilizing the services of our offshore delivery center, we have also reduced our client’s cost of customer acquisition. |
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