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Case Studies - Higher EducationEnrollmentClient: Mid-western university Objectives: Submitted list of 24,647 high school seniors and requested we return 13,000 completed 13 question surveys within 60 days. Achievements: A). Completed project in 45 days B). Surpassed number of completed surveys by 8.8 percent C). has returned as a client for past five years Development Client: Northern New York State College Objectives: Submitted an alumni file of 11,145 non-donors for a phonathon and requested campaign finish within 30 days. Achievements: A). Met target date B). Resolved 60.4 percent of records sent C). Total pledged: $20,867 D). Conversion percentage from contact to pledge was 10.55 percent E). Cost per contact: $1.18 F). has returned as a client for past four years |
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