Colwell & Salmon Communications, Inc.



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ChannelMark
Provides your channel with a reliable lead generation and business building tool

ChannelMARK provides lead generation solutions that will build and continue to supplement your channel's sales pipeline. Our high quality leads are:
  • Timely: The ability to receive qualified leads instantly.
  • Targeted: Lists are developed based on partner specific criteria
  • Detailed: Custom defined lead criteria that includes BANT (Budget, Authority, Needs & Timeframe) as well as pertinent anecdotal information.
With consistent participation and lead cultivation, channel partners and Corporate Sponsors will both reap the benefits of steady and predictable sales conversions.

Provides your channel(s) with Dedicated Customer Support

Although ChannelMARK programs are turnkey and easy to use, dedicated support staff are available to support the channel, providing marketing and program consultation and education. The ChannelMARK dedicated team will regularly communicate with the channel via e-mail and telephone touchpoints, to ensure partners are aware of program status and/or to ensure open communication lines in order to pro-actively address questions from the channel.

Provides your channel(s) with Easy and Cost-effective turnkey marketing solutions

ChannelMARK provides an online portal that includes program information and support tools plus a simple online enrollment form that partners find easy to use. The program information available on the portal is well organized and helps educate the channel on ChannelMARK turnkey marketing programs and helps to set channel expectations. Understanding that partners have varying marketing budgets, ChannelMARK programs are designed to meet the needs of many partners with marketing solution options for those with small to large budgets.

Provides your channel(s) with Real Time Online Reporting and Lead Summaries

ChannelMARK provides partners with online access to a secure website that includes real time Program Activity Reporting and Lead Detail, that is also interactive. This interactive ability promotes open communication relating to program and lead status and provides partners with functionality to distribute leads elsewhere via e-mail and to extract leads into a variety of formats, if desired. To enhance the partner convenience and experience, ChannelMARK also permits multiple user access to the Online Reporting.

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