Our client is a leading supplier of accounting and business management software and services to over 4 million small and medium sized businesses worldwide, with over 21,000 channel business partners, and over 40,000 Accountants, having a presence in over 60 countries.
ChannelMARK ROI:
2003 Marketing Investment:
$686.000
Number of Leads Generated:
1470
Win Rate:
10%
Win Revenue:
$6.6M
Potential Pipeline Revenue:
$13M+
Channel Partner:
Product sold: Accounting and Business Management Solution
Customer: Custom Jewelry Designer and Manufacturer
Total Sale Amount: $36,920
Product Sale Amount: $21, 920
Service Sale Amount: $15,000
Additional Information:
Prospect was initially contacted by HighTower and was later categorized a dead lead, (prospect claimed state of the economy as reason for not purchasing)
HighTower continued to market to prospect through the Turnkey Lead Generation Telemarketing Program as well as through HighTower's other marketing initiatives
Prospect was rejuvenated and HighTower closed the sale
Prospect's Identified Challenge and Need: Prospect was using Accounting Plus and an Access database, and wanted to upgrade to a system that would allow them to:
Eliminate double entry
Provide financial and non-financial measures
Track perpetual inventory
Increase user productivity
Utilize report writers
ChannelMARK ROI:
Information: Option 1, enrolled for 10 qualified leads
Program Cost: $4,200
Business Partner's Return on Investment: $32, 720
