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	Quick Links B2B Solutions B2C Solutions Market Research Back Office Solutions Higher Education	More Information Corporate Sponsors Channel Partners Our Delivery Model Success Stories Testimonials What is ChannelMARK? ChannelMARK is a customizable suite of turnkey lead generation solutions that helps companies (Corporate Sponsors) realize more visibility, control and Return on Investment (ROI) for their channel marketing dollars. ChannelMARK was developed to help meet the sales needs of our Corporate Sponsor and their designated channel partners, an instrumental factor in the success of ChannelMARK. Colwell & Salmon's ChannelMARK solutions can be customized to include a comprehensive program that provides a true end to end turnkey bundled solution or supplement existing client marketing programs. Regardless of design, all ChannelMARK solutions provide real time visibility and access to leads along with current lead status as the channel partners follow up and nurture leads through close. The Corporate Sponsor is equipped with the necessary tools to more effectively understand the sales pipeline, total revenue potential, and each channel partner performance and program ROI. ChannelMARK includes the following Lead Generation solutions: Outbound Teleprospecting The core service offering of ChannelMARK, combines innovative direct marketing strategies with highly seasoned, professional account reps. Calls are made into targeted markets using "best practices" in sales lead development. Inbound Inquiry Response Management Provides Channel(s) with centralized Inbound support for all Direct Marketing efforts. Event Marketing Programs Full Service support for a wide range of sales and marketing events including Trade Shows, Road Shows, Seminars, Webinars and Executive Presentations. Email Marketing Facilitate end-to-end management of email campaigns from list selection to lead generation and follow-up. All of the above services are supported by a customized and dynamic online portal and may include (upon client request) a web based lead management system.