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Geodemographic ModelingMethodologyColwell & Salmon will design and implement a powerful relational database in which to store data. Our platform is Microsoft SQL Server 2000 with built in OLAP (on line Analytical Processing) capabilities. We will take all individual data files you provide, and we will plan and create a database scheme that will help us analyze the data. As we analyze the torrent of data, we will begin to discover the trends and target groups hidden within. We will utilize data-mining and data-trending techniques to compare both sets of results, make predictions and recommendations for recruitment strategies, and identify other geographies that match your institution's primary and secondary target markets. Ultimately we will provide a graphical, as well as textual representation of the target groups currently in your system, as well as in the areas showing the greatest potential. |
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