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Data CollectionColwell & Salmon has extensive experience in conducting B2B and B2C studies. The company employs well-trained, polite, articulate interviewers who are knowledgeable on the study details, to ensure high response rates and accurate data. Colwell & Salmon provides clients with several methodology options to collect their data. These include: • Telephone (using CATI software) • Web • Focus groups (including one-on-one, dyads, triads, traditional focus groups, online and telephone focus groups) • Blended methodologies Offshore Collection and Data Services Colwell & Salmon has developed a service delivery capability in India that allows us to seamlessly handle your data collection and data processing needs for domestic and global programs in both the B2B and B2C markets, providing superior quality and results. Key Success Factors • Utilizing an experienced market research team that is Marketing Research Association certified and 100% U.S. managed. • Utilizing an exchange program between US and India interviewers and key management personnel, to provide a robust training in American culture. • Focusing on quality. This means quality interviewers producing quality data. The company takes this very seriously and has invested in numerous training programs that focus on research standardization, accent neutralization, American culture, and telephone etiquette skills. |
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